In 2014, one person came to visit the exhibition; in 2015, two people came to visit the exhibition; in 2016, six people came to visit the exhibition; in 2017, 16 people came to the exhibition.
On April 19, the annual China Underwear Cultural Week and SIUF China (Shenzhen) International Brand Underwear Exhibition opened in Shenzhen Convention & Exhibition Center. The three-day exhibition, the exhibition scale of 73,000 square meters, continue to lead the world underwear exhibition industry. Compared with the previous sessions, the current Shenzhen lingerie audience and buyers more exhibitors, a broader range of exhibitors more complete categories, the coverage of the entire industry chain underwear more comprehensive. This time, Lin Xi dream as an exhibitor to bring its full range of products in Hall 4 wonderful debut. From the first exhibition to the site of the exhibition, it can be said, SIUF China (Shenzhen) International Brand Underwear Fair witnessed the development of Lin Xi dream, also witnessed Lin Xi Meng founder Green Tea. Ms. Jin Ai Xiang team growth.
In recent years, with the progress of science and technology and the improvement of consumer demand, the underwear industry in our country has started to transform and upgrade. All the brand manufacturers and enterprises are actively creating new products for research and development, enhancing the technological level of production, deepening the added value of products, More functional products, practicality and aesthetics! In Shenzhen underwear show, many companies bring their latest research and development technology exhibition, the industry's most advanced technology in the most dazzling way presented to further boost the industrial optimization and upgrading. These companies spare no effort in the development of new technologies, ingenuity to create each piece of underwear, to meet more consumers for healthy underwear and product diversification needs. Little underwear, including high technology. At the same time, underwear industry is actively embracing the Internet, using a new business model, the successful transformation of marketing mode.
Since 2014, Lindsay has developed four bras, including "Wings of Dreams", "Little Thoracic" "Dreams", "King of Dreams" and "The Butterfly of Dreams". And in early 2016, Lin Xi Meng huge sums of money and underwear Professor Zou Degang cooperation, together to create Lindsay Dalian International R & D center. Professor Zou previously founded for the international luxury underwear and domestic big underwear production OEM high-end factory also integrated into Dalian Lin Xi Meng company's, for the Lin Xi-dream of new product development and production escort.
In recent years, Lin Xi dream has been dedicated to do without steel underwear, the show also brought two heavy underwear - no strap "dream dew" and the magic of large size, "the dream of wonder."
Strapless dream dew is exclusive dress, women wear bare shoulders equipped with underwear, but also a favorite of the neck and neck pain family, liberated women's shoulders pressure, farewell straps Le marks, completely get rid of the shoulder strap slip embarrassment. It brings together Lin Xi Meng, founder of green tea, Ms. Kim Aixiang and his team and 40 years of underwear industry Zou Degang, the wisdom and painstaking efforts, after repeated design and research, data estimates, thousands of real-life try, and ultimately the perfect comfortable underwear Edition type, to solve the women's pain points for existing underwear, truly non-slip, gather, not empty cup.
2017, Lindsay once again achieve subversion, successfully developed a "magic big size" bra. This no-rim spongeless magic code claim to achieve the underwear code, you can wear a code, with a bra for several cups to wear, and fit comfortably. Kim said, "This bra has actually been developed for a long time. As early as 15 years, he has got two patented technologies. In early 16, he launched his big sister's crowdfunding campaign to collect the needs and pain points of more than 10,000 big-bang girls. A total of 525 free trial participants were solicited across the country, tracking and collecting the various problems that occurred during their try-out process for one year. The trial version was updated again and again after a total of 109 iterations Set version of the production of large goods.
Through comprehensive consideration of the compatibility of chest volume and cup space, the proper stress distribution of the frame and the extension of the force curve, the magical big code innovated the structural design of the underwear and perfected the application of the material characteristics and reached the goal of " One yard more wear "effect. A size of the magic of large size underwear for three different cups of people wear, that is, a bra can pass three to four cup, even if short-term fat or thin, do not worry about underwear inappropriate. Amazing special use of full-size cup design, the use of ingenious changes in the structure of the underwear, while adding sexy lace elements, an increase of rich bra level.
In the "crowdfunding" underwear wear pain points, Lindsay dreams to find the shoulder strap is one of the problems often encountered when the big breasts wear underwear, shoulder strap is too tight, it will oppress the shoulders, leaving Le marks; shoulder strap is too loose, will Often slippery, bringing annoying embarrassment. In response to this problem, Lin Xi-dream through continuous try on, feedback, modify, developed a collection of four kinds of fibers made of shoulder strap (ordinary shoulder strap contains only two kinds of fibers), and has been successfully applied to the magic of large size underwear . Regardless of the shoulders, arm movements are how to move freely, prolonged wear there will be no pressure and restraint, and truly achieve a sense of comfort without a sense of justice. Moreover, due to high-performance rebound, it will not appear off the shoulder strap and other embarrassment, make full use of mechanics, materials science and other professional knowledge, to effectively relax the rational use of the shoulder strap 弾 sexual range, and ultimately solved the opening, uniform force Subdivision curve, the relationship between the density of the three problems, and got a "bra under stress relief bra" and "decompression bra strap shoulder" two patented certificates.
Kim always said, "We always adhere to the position of consumers, understand the needs of consumers, to achieve barrier-free communication, intentions to do underwear. Lin Xi dream as a young underwear brand, has maintained its ingenuity to pro-line, Make a reputation, won many repeat customers.At the same time, with product innovation, access to industry recognition.At present, the development of Lindsay dream has gone far beyond my expectations. "
As an important part of the entire apparel industry, the underwear industry was once called the "last piece of cake" in the apparel industry. Although the overall scale of the industry showed a growing trend, but the performance of underwear business is a few happy few worry. The face of competition between traditional brands and e-commerce, the increasingly fierce competition between brands and brands, Lin Xi Meng fearless, said to be a real product, to win consumers.
It is reported that, in addition to online sales, Lin Xi-dream also launched in 2016, "Thousands of thousands of stores," the project now has a total of more than 1,000 offline stores, to achieve the Internet + online offline o2o linkage.
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