Rolex and Formula 1® re-engage

Shanghai, April 14, 2016 - Rolex, the leading Swiss watch brand, has been named Formula 1® for the fourth consecutive year as the 2016 Formula One World Championship ™ arrives in Shanghai with the highly anticipated 2016 FORMULA 1 PIRELLI CHINESE GRAND PRIX Global Partners and Competition Timepieces.

With the launch of the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX, the FIA ​​Formula One World Championship ™ kicked off in March, marking the longest season in the sport with a record number of 21 Grand Prix finals. This year's calendar includes the return of the 2016 FORMULA 1 GRAND PRIX OF EUROPE, which made its first visit to Azerbaijan, and the July FORMULA 1 GROSSER PREIS VON DEUTSCHLAND. The Formula 1® lineup also extends to 22 teams from 11 teams, including the new Haas F1® Championship, the first All American driver lineup in 30 years, and Renault Sport, which previously acquired Lotus F1® Formula One ™ team.

Formula 1® has undergone a series of important changes since Rolex became a Formula 1® global partner and competition watch in 2013. It not only provides a spectacular racing experience for fans, but also teams and drivers are constantly challenged to bring innovation And sustainable technologies fit in. This season, with a global footprint across five continents, combined with changes in racing and technical rules, is bound to prompt riders and teams to achieve unprecedented precision and performance. It is this relentless pursuit of excellence and the constant desire to break the limits that combine Rolex with Formula 1®.

Arnaud Boetsch, Rolex Communications and Image Director, said: "Motorsport is an integral part of Rolex culture as a result of the common pursuit of performance, innovation and state-of-the-art technology. Each year, Formula 1® Are passionate racing fans around the world, and the high level of racing and amazing track performance make us proud to partner with Formula 1® as part of this exciting and exciting event. "

Rolex and Formula 1®

Rolex and Formula 1® long-term cooperation, highlighting the top Swiss watch brand and a close relationship between the motor sport. Watches and racing these two different areas, with common ideas into the forefront. In keeping with the passion for speed and the pursuit of superior performance, Rolex launched Cosmograph Daytona in 1963 as the supremacy racing watch. Over the past 50 years, Rolex has built a strong partnership with many famous drivers, Including the FIA ​​Formula One World Championship ™ Triple Crown Sir Jackie Stewart.

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