Panerai opened the third store in South Korea

Panerai Unveiled South Korea's third store by the designer PATRICIA URQUIOLA design

Seoul, July 2016 - Panerai, a luxury watch brand in Florence, is opening its third boutique in Seoul with the participation of architect Patricia Urquiola.

Panerai store is located in Myeong-dong, Lotte Department Store in Seoul's central business district, the famous high-level tourist shopping malls. Shop area of ​​50 square meters, showing the Panerai brand of Florence watches watch sections.

The famous Spanish designer Patricia Urquiola re-interpretation of Panerai professional watchmaking aesthetics and technology, with meaningful design off the brand image, the traditional blend of modern fashion, original way to connect the past and the future.

Giant wall clock entrance to the store, showing the unique brand of unique design. This unique design is still the unique brand name, marking the brand's tradition and history.

Located on the right side of the entrance, greeted by the Florence Cathedral extra large picture, so that customers recall that the brand roots in Florence.

The new store in the design concept and material respect the philosophy and history of the brand, showing Panerai's roots in Florence and the deep roots of the brand and the ocean, celebrating Panerai in the 1930s and 1950s for the Italian Navy commandos to provide precise and reliable equipment, Become an important role in history.

Patricia Urquiola's unique selection of ingredients at the new store includes walnut, calacatta luccicoso, polished brass, bronze and special wavy transparent glass to evoke the thrill of boats galloping across the vast ocean.

Copper chandeliers match the meticulous wooden sales counter, showing the ocean carrying the world and sail boat. One of the showcases in the store is extended by an elongated design inspired by the deep sea world.

The atmosphere of the store is friendly and elegant, with contemporary features. Panerai customers can taste the technical aesthetics contained in watch, while enjoying the time in a comfortable and intimate environment. Store and set up a separate space for watch collectors to enjoy a unique VIP experience.

In addition to South Korea's Lotte Department Store, Urquiola Studio is also responsible for the newly opened or redesigned specialty stores in Paris, Florence, Hong Kong, New York, Milan, Miami, Beijing and Taiwan.

After the opening of Urquiola's dedicated store, designed and refurbished, the total number of Panerai stores worldwide is 67, of which 3 are located in South Korea.

Panerai Lotte Department Store

Lotte Avenuel Main Store 2nd Floor,

81, Namdaemun-ro, Jung-gu, Seoul, Korea

Tel:

Email :lotteavenuel.

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